How to use long-tail keywords to increase traffic to your small business blog Some companies and copywriters would have you believe that SEO is ever-changing and hard and best left to the pros. They are right, you know? However, if your small business is just starting out or maybe your budget is stretched thin and you want to do redesign in-house, there are a few things to keep your attention on for maximum SEO, or search engine optimization. Using long-tail keywords as part of your SEO copywriting strategy can greatly increase organic search traffic to your business blog. Search engine optimization is essential in order for your website, blog, or other content to rank well on the search engines. Google, Bing, and the other major search engines have complicated algorithms (math programs) that change constantly to prevent spammers and black-hat SEO tactics.
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