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Showing posts from April 9, 2016

The Anatomy of Perfectly Curated Content

When contemplating creative content it is essential to know who it is you are trying to reach. Who are you speaking to? What is your ideal client? How old are they? What do they do? How do they go about doing it? Most importantly, why do they do it? In other words, what is it that truly motivates and inspires your dream client? Creating buyer persona's will help you answer these questions and guide your content creation efforts.