Why Brand Management is Important for Businesses These days we live in a buyers market society in that for every decision we need to make there are countless options for us to choose from. At times, it can be downright overwhelming. Not only is there 10+ choices for everything we use, but we are constantly bombarded with advertising and marketing messages. As a small business owner, the thought of trying to leverage enough product support can seem a daunting task. With so much chatter on every available media channel, how does a smaller business brand and position itself so it can compete with the bigger brand names? This is where creating a strong and identifiable brand concept becomes crucial.