ContentCollective Marketing | Digital Agency | Phoenix AZ

How to increase brand visibility with cross-channel marketing Any smart marketer knows that the key to a solid content marketing strategy is to promote your brand across multiple channels in order to increase your brand visibility and website traffic. As a business owner, you have plenty to focus on and a lot of businesses leave their brand presence in the hands of the professional marketers. However, some companies aren’t big enough to afford a professional marketing agency to manage their content. This post is for you guys.

The importance of keeping track of backlinks When you have a website or even a blog, it can be tough to get your SEO and google rank into a respectable space. With Google changing their algorithms and social media outlets doing the same, a company can gain or lose web visibility almost overnight. One way that brands, blogs, and companies can improve SEO is simple if you have the right tools. MontiorBacklinks is a convenient and easy app for this. In fact, I use it both on the Content Collective Marketing site as well as my other website, TheDailyKickstand . Having good, high-quality backlinks linking back to your site helps to improve site visibility, credibility, and ranking amongst Google and other major search engines.

It takes serious effort to get your content noticed in today's super-cluttered internet world of social media. Most people on Twitter, Facebook, Instagram and the like are just making noise and with so many posts and pics and tweets, your content gets buried as soon as you refresh the page. So how do you get your brand's content seen? You took your time to carefully craft your message. You've found the perfect picture to post along with it. But now what? You have literally just 3-7 seconds to grab your readers attention before they scroll on by. So, how do you cut through the static and grab attention for your articles? 

When it comes to writing content that gets clicks & views there is one thing for certain- PEOPLE LOVE CONTROVERSY! It doesn't matter whether it's your life, their life, or a public figure, people love to read about the dirt. That's what I mean when I say, "Selling Grandma's Unmentionables."

Make a list of your tasks and do the hardest first What is it you wish to accomplish today? What is it you look forward the LEAST to do today that you must? Do that first. That one thing on your to-do list that you'll inevitably push off till another day. Get up and get it done. Don't let it slide another moment. This day is the perfect day to do it.

When contemplating creative content it is essential to know who it is you are trying to reach. Who are you speaking to? What is your ideal client? How old are they? What do they do? How do they go about doing it? Most importantly, why do they do it? In other words, what is it that truly motivates and inspires your dream client? Creating buyer persona's will help you answer these questions and guide your content creation efforts.

Written By: Kevin MacConkey Creating a plan of attack for life How many of you reading this have a plan of attack for life? A set goal they’re currently striving towards? Could be anything, who am I to judge? Maybe it’s to lose 10 pounds before summer. Maybe, it’s to get that promotion at work. Maybe it’s to make your first million dollars, or perhaps just get the courage to ask out the cute girl with the glasses in Biology class. Without a plan, what do you think will happen? Anyone? Probably not much, though you might get lucky just swinging with your eyes closed, and hit one out of the park.