The importance of keeping track of backlinks
When you have a website or even a blog, it can be tough to get your SEO and google rank into a respectable space. With Google changing their algorithms and social media outlets doing the same, a company can gain or lose web visibility almost overnight.One way that brands, blogs, and companies can improve SEO is simple if you have the right tools. MontiorBacklinks is a convenient and easy app for this. In fact, I use it both on the Content Collective Marketing site as well as my other website, TheDailyKickstand.
Having good, high-quality backlinks linking back to your site helps to improve site visibility, credibility, and ranking amongst Google and other major search engines.
What is a backlink?
A backlink is any link to your website or blog content from an outside source. If you were to link your content to this post on a channel that you own, it would generate a backlink to this page and URL.
Search engines crawl this link between the two sites and decide on a score for the connection based on multiple criteria such as MOZ Rank, Domain Authority, Website Speed, Trust Index, and Spam Index just to name a few.
The higher ranking the backlink has can increase a linking sites credibility and rank as well. Inversely, a poorly ranking backlink can hurt a website's SEO.
So, it is essential to have a way to monitor your website backlinks in order to improve SEO in a fairly simple, but super important way.
A simple but effective solution to keeping track of your backlinks and the effect on your SEO
So yeah, there is an app for that, naturally! The name of this magical tool?
There are a lot of different tools and sites to check your backlinks. Personally, I find MonitorBacklinks to be the easiest to use.
With their free trial, you can get a good working knowledge of your sites links, and you can approve or disavow the linking page or URL.
In addition, you can see if and regulate whether Googles WebCrawler follows the link or whether it should consider the backlink in your SEO ranking.
Other useful tools on MonitorBacklinks
MonitorBacklinks.com also includes a keyword tracking tool for your website so you can see which keywords are ranking on your site. By giving you an average keyword position, you can correlate this data with your backlinks to see how your content is affecting your website.
There is also a redirect checker to see if the redirects are affecting your SEO and not only that, but you can export a CSV file of your linking domains to share amongst your content and SEO teams. Having this data can be crucial to planning the future content strategy for your websites copy and blog content.
Spy on your competition
Imagine having the ability to spy on your competitors, how much would that help your brand content marketing plans?
With MonitorBacklinks.com, not only can you keep an eye on your own site's backlinks but you can also keep tabs on your competition. It makes it easy to know where your content needs improving and how they are approaching their content strategy.
*This post is a paid affiliate endorsement for MonitorBacklinks.com and some of the links herein may contain an affiliate tag to track click-through traffic.
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