ContentCollective Marketing | Digital Agency | Phoenix AZ

How to increase brand visibility with cross-channel marketing Any smart marketer knows that the key to a solid content marketing strategy is to promote your brand across multiple channels in order to increase your brand visibility and website traffic. As a business owner, you have plenty to focus on and a lot of businesses leave their brand presence in the hands of the professional marketers. However, some companies aren’t big enough to afford a professional marketing agency to manage their content. This post is for you guys.

Inbound Marketing:  Where content is king, & the buyer’s journey leads the way If you are a marketing professional, then by now you’ve heard about one of the most effective forms of marketing out there. Inbound Marketing isEasy Productive Has a way better ROI (return on investment) than traditional marketing formats Inbound marketing has a 60% higher conversion rate than other lead generation strategies And it’s far more brand friendly  In fact, it’s so effective that you won’t spend countless hours scouring the Internet, pounding the pavement, spending millions of dollars, or combing through the yellow pages to cold call potential customers. Finding high-quality leads for your sales team using inbound marketing strategy is kind of like going fishing…  Except with inbound the fish jump right into the boat for you!  Why you ask? Because with inbound marketing, your leads actually seek you out. They come to you! Yes, you read that right!

How to use long-tail keywords to increase traffic to your small business blog Some companies and copywriters would have you believe that SEO is ever-changing and hard and best left to the pros. They are right, you know? However, if your small business is just starting out or maybe your budget is stretched thin and you want to do redesign in-house, there are a few things to keep your attention on for maximum SEO, or search engine optimization. Using long-tail keywords as part of your SEO copywriting strategy can greatly increase organic search traffic to your business blog. Search engine optimization is essential in order for your website, blog, or other content to rank well on the search engines. Google, Bing, and the other major search engines have complicated algorithms (math programs) that change constantly to prevent spammers and black-hat SEO tactics.

ContentCollectiveLLC.blogspot.com Creating a dialogue that someone gives a D@#% about So, you’ve got a great idea for a new piece of copy. You spent the time to pitch it to your editor or supervisor and they bit into it. Now, what? Now, you have to sit down and write a compelling piece that will inspire and motivate your readers to act. Simple right? Maybe, maybe not. In order to write in a way that moves a potential client to strike, it takes a carefully crafted and methodical plan of attack. Stop chewing on your lip, you’ve got this! Like mama always said, Keep it simple stupid If you’re sitting there stressing out, it’s time to take a deep breath and pay attention. There is a simple solution to your quandary.

The importance of keeping track of backlinks When you have a website or even a blog, it can be tough to get your SEO and google rank into a respectable space. With Google changing their algorithms and social media outlets doing the same, a company can gain or lose web visibility almost overnight. One way that brands, blogs, and companies can improve SEO is simple if you have the right tools. MontiorBacklinks is a convenient and easy app for this. In fact, I use it both on the Content Collective Marketing site as well as my other website, TheDailyKickstand . Having good, high-quality backlinks linking back to your site helps to improve site visibility, credibility, and ranking amongst Google and other major search engines.

If you want to create great posts, then you need a few key things. Grammar, spelling, originality, and cohesive writing. Education is key here, but for those who didn't major in English and work as their professors T.A. (as I did), there's an app for that.