ContentCollective Marketing | Digital Agency | Phoenix AZ

Why Brand Management is Important for Businesses These days we live in a buyers market society in that for every decision we need to make there are countless options for us to choose from. At times, it can be downright overwhelming. Not only is there 10+ choices for everything we use, but we are constantly bombarded with advertising and marketing messages. As a small business owner, the thought of trying to leverage enough product support can seem a daunting task. With so much chatter on every available media channel, how does a smaller business brand and position itself so it can compete with the bigger brand names? This is where creating a strong and identifiable brand concept becomes crucial.

How to increase brand visibility with cross-channel marketing Any smart marketer knows that the key to a solid content marketing strategy is to promote your brand across multiple channels in order to increase your brand visibility and website traffic. As a business owner, you have plenty to focus on and a lot of businesses leave their brand presence in the hands of the professional marketers. However, some companies aren’t big enough to afford a professional marketing agency to manage their content. This post is for you guys.

Inbound Marketing:  Where content is king, & the buyer’s journey leads the way If you are a marketing professional, then by now you’ve heard about one of the most effective forms of marketing out there. Inbound Marketing isEasy Productive Has a way better ROI (return on investment) than traditional marketing formats Inbound marketing has a 60% higher conversion rate than other lead generation strategies And it’s far more brand friendly  In fact, it’s so effective that you won’t spend countless hours scouring the Internet, pounding the pavement, spending millions of dollars, or combing through the yellow pages to cold call potential customers. Finding high-quality leads for your sales team using inbound marketing strategy is kind of like going fishing…  Except with inbound the fish jump right into the boat for you!  Why you ask? Because with inbound marketing, your leads actually seek you out. They come to y...

How to use long-tail keywords to increase traffic to your small business blog Some companies and copywriters would have you believe that SEO is ever-changing and hard and best left to the pros. They are right, you know? However, if your small business is just starting out or maybe your budget is stretched thin and you want to do redesign in-house, there are a few things to keep your attention on for maximum SEO, or search engine optimization. Using long-tail keywords as part of your SEO copywriting strategy can greatly increase organic search traffic to your business blog. Search engine optimization is essential in order for your website, blog, or other content to rank well on the search engines. Google, Bing, and the other major search engines have complicated algorithms (math programs) that change constantly to prevent spammers and black-hat SEO tactics.

ContentCollectiveLLC.blogspot.com Creating a dialogue that someone gives a D@#% about So, you’ve got a great idea for a new piece of copy. You spent the time to pitch it to your editor or supervisor and they bit into it. Now, what? Now, you have to sit down and write a compelling piece that will inspire and motivate your readers to act. Simple right? Maybe, maybe not. In order to write in a way that moves a potential client to strike, it takes a carefully crafted and methodical plan of attack. Stop chewing on your lip, you’ve got this! Like mama always said, Keep it simple stupid If you’re sitting there stressing out, it’s time to take a deep breath and pay attention. There is a simple solution to your quandary.

The importance of keeping track of backlinks When you have a website or even a blog, it can be tough to get your SEO and google rank into a respectable space. With Google changing their algorithms and social media outlets doing the same, a company can gain or lose web visibility almost overnight. One way that brands, blogs, and companies can improve SEO is simple if you have the right tools. MontiorBacklinks is a convenient and easy app for this. In fact, I use it both on the Content Collective Marketing site as well as my other website, TheDailyKickstand . Having good, high-quality backlinks linking back to your site helps to improve site visibility, credibility, and ranking amongst Google and other major search engines.

If you want to create great posts, then you need a few key things. Grammar, spelling, originality, and cohesive writing. Education is key here, but for those who didn't major in English and work as their professors T.A. (as I did), there's an app for that.

                                    Professional  Writing Services Content Collective Marketing, LLC At  Content Collective Marketing, LLC  we strive for perfection in everything we do. So, whether it's blog writing, long-form articles, press releases, ghost writing, or sales copy you need; we are the best choice for all of your content marketing needs.

It takes serious effort to get your content noticed in today's super-cluttered internet world of social media. Most people on Twitter, Facebook, Instagram and the like are just making noise and with so many posts and pics and tweets, your content gets buried as soon as you refresh the page. So how do you get your brand's content seen? You took your time to carefully craft your message. You've found the perfect picture to post along with it. But now what? You have literally just 3-7 seconds to grab your readers attention before they scroll on by. So, how do you cut through the static and grab attention for your articles? 

When it comes to writing content that gets clicks & views there is one thing for certain- PEOPLE LOVE CONTROVERSY! It doesn't matter whether it's your life, their life, or a public figure, people love to read about the dirt. That's what I mean when I say, "Selling Grandma's Unmentionables."

Make a list of your tasks and do the hardest first What is it you wish to accomplish today? What is it you look forward the LEAST to do today that you must? Do that first. That one thing on your to-do list that you'll inevitably push off till another day. Get up and get it done. Don't let it slide another moment. This day is the perfect day to do it.

When contemplating creative content it is essential to know who it is you are trying to reach. Who are you speaking to? What is your ideal client? How old are they? What do they do? How do they go about doing it? Most importantly, why do they do it? In other words, what is it that truly motivates and inspires your dream client? Creating buyer persona's will help you answer these questions and guide your content creation efforts.

Written By: Kevin MacConkey Creating a plan of attack for life How many of you reading this have a plan of attack for life? A set goal they’re currently striving towards? Could be anything, who am I to judge? Maybe it’s to lose 10 pounds before summer. Maybe, it’s to get that promotion at work. Maybe it’s to make your first million dollars, or perhaps just get the courage to ask out the cute girl with the glasses in Biology class. Without a plan, what do you think will happen? Anyone? Probably not much, though you might get lucky just swinging with your eyes closed, and hit one out of the park.